Be Better Blog
Insights, perspectives, research and discoveries related to marketing, creative, target markets, digital media, storytelling and the business of branding.
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Travel & Tourism
Unlocking Opportunities: The Significance of China's May Day Holiday for Overseas Travel Businesses
The May Day holiday in China, usually from May 1st to May 5th, is one of the country's statutory holidays and a peak period for travel
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Travel & Tourism
Seizing Opportunities: Leveraging the Qingming Festival for Travel Businesses
Qingming Festival (清明节) is one of the traditional Chinese festivals and a national holiday
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Travel & Tourism
Running the Digital Marathon: The Strategy of Promoting Races on Chinese Social Media
Marathon races, a symbol of endurance and determination, are not just sporting events but also cultural phenomena that bring communities together.
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Shop & Store
Brewing Connections: Indonesian Coffee Shops' Strategy to Captivate Chinese Consumers on Xiaohongshu
Let's delve into crafting an effective Xiaohongshu strategy for Indonesian coffee shops to allure Chinese coffee aficionados.
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Hotel & Hostel
Digital High-Fives: How Airport Hotels Can Win Over Chinese Travelers on Social Media
Chinese social media isn't just a digital hangout; it's a colossal marketplace, a hub for trendsetters, and the go-to for travel inspo
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Hotel & Hostel
Skiing into Social Success: Elevating a Nagano Lodge's Appeal to Chinese Tourists
we create an engaging online presence that resonated with Chinese customers' preferences and interests.
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Shop & Store
Navigating New Horizons: A Strategy to Connect Thai Motorcycle Gear to the Chinese Market
See how we embarked on an intriguing challenge to assist a Thai motorcycle gear shop in attracting Chinese customers.
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Shop & Store
Crafting Cultural Connections: How Souvenir Shops Can Win Over Chinese Consumers
Chinese consumers are on the lookout for authentic products that not only serve as keepsakes but also embody the spirit of the places they visit.
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Restaurant & CAFE
Brewing Success on XiaoHongShu: A Café's Guide to Flourishing in the Digital Marketplace
XiaoHongShu has carved out a niche for itself in the digital ecosystem by offering a blend of social media, lifestyle sharing, and e-commerce
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Restaurant & CAFE
Savoring the World: The Irresistible Allure of Street Food Introductions on Social Media
One of the key reasons why people enjoy exploring street food introductions on social media is the sense of adventure and discovery that comes with it.
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Restaurant & CAFE
Attracting Chinese Customers to a Japanese Restaurant through Douyin
According to research by the China Tourism Academy, Japan has become one of the top destinations for Chinese travelers seeking culinary adventures
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Travel & Tourism
Unveiling the Depths: Captivating Chinese Audiences for Diving Schools on Social Media
The interest in diving and underwater exploration has been steadily growing among Chinese travelers, presenting a lucrative market for diving schools to target.
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