Be Better Blog
Insights, perspectives, research and discoveries related to marketing, creative, target markets, digital media, storytelling and the business of branding.
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Travel & Tourism
Promoting a Ski Rental Shop to Chinese Customers on Xiaohongshu (Little Red Book)As more and more Chinese people are taking an interest in winter sports, it presents a significant opportunity for ski rental shops to target this specific market segment.
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Travel & Tourism
Unlocking the Secrets of Xiaohongshu: How Tourist Attractions Can Captivate Chinese TravelersPromoting tourist attractions to Chinese customers through Xiaohongshu (Little Red Book) can be a powerful marketing strategy to engage with the vast Chinese travel market.
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Hotel & Hostel
Should hostels Promote on Chinese Social Media for Chinese Customers?Promoting overseas homestays to Chinese customers through Chinese social media platforms can be a strategic move with significant potential benefits
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